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50 Hooks for Reels, TikToks and Shorts

People decide in the first 3 seconds. Say one of these out loud, put it on screen as a big caption, and change the words in brackets to fit your topic.

Curiosity

  1. Nobody tells you this about [topic].
  2. I wish I knew this before [doing X].
  3. This is the reason your [thing] isn't working.
  4. Watch what happens when I [action].
  5. The [industry] doesn't want you to know this.
  6. I tried [thing] for 30 days. Here's what happened.
  7. This changed everything in my business.
  8. You've been doing [task] wrong this whole time.
  9. There's a reason [experts] never [do X].
  10. Wait for the end.

Problem & pain

  1. Stop wasting money on [thing].
  2. If your [thing] looks like this, you need to see this.
  3. This mistake is costing you [clients / views / money].
  4. Tired of [problem]? Do this instead.
  5. Your [content / product] is good. Your [presentation] isn't.
  6. Three hours on [task]? Here's how to do it in five minutes.
  7. The real reason nobody buys your [product].
  8. Still doing [task] by hand?
  9. Don't post another video until you watch this.
  10. This is why you're stuck at [number] followers.

Proof & results

  1. This one video brought us [number] clients.
  2. From [before] to [after] in [time].
  3. Here's exactly how we did it.
  4. We tested [number] [things]. Only one worked.
  5. This is what [amount] gets you in [place].
  6. Before vs. after. Same [product].
  7. Our client asked for [request]. Here's what we delivered.
  8. I spent [amount] so you don't have to.
  9. The best [thing] I've used this year.
  10. Real results, no filters.

Lists & how-to

  1. 3 things I'd never do as a [role].
  2. How to [result] in 3 steps.
  3. 5 [tools / tips] that save me hours every week.
  4. The only [number] [things] you actually need.
  5. Save this for your next [project].
  6. Do this before you [buy / post / start].
  7. Step one: [action]. Step two will surprise you.
  8. The easiest way to [result].
  9. Beginner vs. pro: [task].
  10. Here's my exact process for [task].

Direct & bold

  1. Unpopular opinion: [opinion].
  2. I'm going to say what nobody in [industry] says.
  3. This is your sign to [action].
  4. If you're a [audience], this is for you.
  5. Don't scroll. This takes 20 seconds.
  6. Pay attention to [detail].
  7. This is not normal. Look.
  8. You need to hear this today.
  9. Last chance to [action].
  10. Let me show you something.
Make the hook readable without sound: most people watch muted. Put it on screen as a big caption, 2 or 3 words at a time, and highlight the one word that matters.

Turn your hook into a caption that stops the scroll

Bigger Subs puts animated word-by-word captions on your DaVinci Resolve timeline in about a minute and makes the key word pop, with synced sounds.

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